We are constantly digging into the historical statements issued by BARB on their own website. The thing that becomes instantly clear is that they don’t talk to each other. The PR people, obviously with zero experience of the broadcast industry, make statements that are then contradicted elsewhere on the site. Some pages tell us there… Read More »
Despite promises of bringing the TV industry to book, investigating OfCom and moving to scrap the BBC license fee, Ms Dorries has proved to be yet another ineffectual figurehead of a department not willing to address the issues head on. This is the reply we received from her department following a direct complaint regarding the… Read More »
Established in 1992, the Kantar Group employs around 30,000 people around the world. They specialise in market research and customer behaviours. Nowhere in there multitude of websites and jargon filled literature is there any mention, whatsoever, of TV audience measurement activities or, more importantly, expertise. Much like BARB they describe themselves as ‘the best in… Read More »
First created over 40 years ago by ATV, BARB Protem Limited was incorporated as a ‘non-profit’ company limited by Guarantee in 1998, changing it’s name to ‘Broadcasters Audience Research Board Limited’ in August 1999. The company currently has 6 guarantors; BBC, ITV, Ch. 4, Ch. 5, Sky and The Institute Of Practitioners In Advertising (IPA).… Read More »